Agency // FLM+
Art Director // Melanie Stovall

The R.E.A.L. Story campaign is an ongoing conversation about sustainable agriculture in Minnesota. This particular project was designed to educate consumers about biodiesel, water quality, agriculture exports, farming in Minnesota and how farmers provide good food for everyone. Each of the five accordion books feature eight facts, with a supporting illustration, infographic or photo. The images are often repurposed on social media to continue the two-way dialogue between farmers and consumers.

Agency // FLM+
Copywriter // Steve Aldrich
Art Director // Melanie Stovall

Minnesota Soy partnered with Metro Transit to promote biodiesel at a St. Paul Saints game. Our task was to get people to engage with the Minnesota Soybean Association on social media and generate environmentally friendly ways to educate fans on biodiesel. Rather than designing brochures that could potentially be thrown away at the event, we printed our message on T-shirts to create a reusable item that aligns with Minnesota Soybean’s values in sustainability. Attendees were encouraged to post on Instagram and Twitter using #breathebettermn to receive their free T-shirt. Two cow mascots roamed the stands with our freebies, and between innings, they led a biodiesel-themed race around the filed. People learned the differences between soy and corn-based biodiesel, the decrease in CO2 emissions and the number of jobs supported by biodiesel in Minnesota.